Thursday, October 31, 2019

Wealth and Poverty Essay Example | Topics and Well Written Essays - 750 words

Wealth and Poverty - Essay Example From this study it is clear that  underdeveloped nations are those that have poor systems of governance, economic as well as welfare of the people. These countries have poorly developed infrastructure that is essential for economic development, in addition, their education system does not play a major role in empowering its people to be innovative and creative, for this reason, its people live in poverty.According to the report  wealth can be defined as the plentiful or abundance of valuable resources and possessions that can be exploited by an individual or a country. An individual, community, region or country having these resources is said to be wealthy, however, the lack of awareness about the availability of these resources and means to exploit them can leave an individual or that party being dependant. Poverty, in contrast to wealth, means a general scarcity, in this case, it may refer to an individual or state as well. Poverty, just as wealth can also be defined according to the context in which it is being derived, however; there are two main approaches to this issue, it can be absolute or relative poverty. Absolute poverty can be described as a situation where people in a certain place have minimal or no access to the basic requirements of life, which are; food, shelter and clothing. On the other hand, relative poverty refers to the situation where people are completely barred from taking part in what is considered as a normal and acceptable standard of life in a community or society in general.

Tuesday, October 29, 2019

JKL International plc. International Human Resource Essay Example for Free

JKL International plc. International Human Resource Essay INTRODUCTION With the trend of globalisation, the number of multinational companies is constantly increasing as well as expatriates (Business Recorder, 2011). Expatriate management now is an essential issue of human resource department because it takes a large amount of budget from the corporation. It is inevitable for expatriates to face culture barriers in subsidiaries because of unique national cultures in all countries over the world. National culture is cultural experiences, beliefs, learned behaviour patterns, and values shared by citizens of the same nation (Neale _et al_, 2006, p. 26). A national culture will significantly affect any employee working in firms and furthermore, national culture will influence the management framework in a company as well accompanied with organisational culture so that cross culture management is helpful not only for the supervisors decisions but also for employees especially for expatriates (Chen, 2006, p. 2). In the case study of JKL, it showed a range of problems in their expatriates which related national cultures and JKL will implement a British managerial system into its Russian subsidiary. This essay will first examine the problems and issues in managing expatriates in JKL and then evaluate the proposal from Jim Flinn, the CEO of Zagorski who will apply an entire British managerial system into a Russian subsidiary. ORGANISATIONAL CONTEXT (CASE STUDY) JKL is a British pharmaceutical company which was founded in 1925 and it has expanded its business by acquiring other pharmaceutical companies in Malaysia, India, Greece and USA. Recently, JKL has made the largest acquisition of Zagorski, a pharmaceutical company in Russia. At the headquarter of UK, JKL applies a decentralised organisational structure. All managers are required to give their own opinions to avoid some drawbacks of group decision making which is conformity pressure in groups (Robbins and Judge, 2009, p.336). Employees are allowed to propose valuable ideas to manufacture and administrative systems as well. Supervisors will award monetary incentives (one of the physical needs) as motivation to employees and managers (Carrell, Elbert and Hatfield, 2000, p.129) if their initiatives are judged as potential innovations. On the other hand, in subsidiaries, JKL applied localised human resource practices in order to fit local cultural values and legal systems (Dowling, Festing and Engle, 2008, p.217) by keeping local managers with existing  organisational and managerial systems. In past years, those subsidiaries in Malaysia, India and Greece were continually making profits to JKL and JKL also regularly sent managers and specialists to those subsidiaries for expatriation in a period of time. After the acquisition of Zagorski, Dr. Jim Flinn will be the CEO who had spent last three years in the subsidiary of USA. PART ONE: EXPATRIATES MANAGEMENT AND CROSS CULTURE MANAGEMENT IN MULTINATIONAL CORPORATIONS INTRODUCTION Culture is a popular topic in literature research and it could be described as a software of the mind (Hofstede, 1991, p. 2) .With the trend of globalisation, managing cultural differences has become an important issue in human resource management of multinational corporations. Misunderstanding may be occurred if culture differences are not well-managed even these colleagues are working in the same organisation (Hall, 1995, p.6). In the case study, seven expatriates of JKL have their own problems and for JKL, there is a high expatriate leaving rate after repatriation (Appendix F). This essay will identify the problem of seven expatriates working in JKL and its subsidiaries and after that, rational proposals of changes will be given to them on the basis of improvements of JKLs human resource department. EXPATRIATES AND ORGANISATION PROBLEMS AND PROPOSALS FOR CHANGES EXPATRIATES In the case study it lists seven expatriates with their problems and in the following essay they will be numbered from A to G. A (RETURNED FROM PENNSYLVANIA, USA) According to the case study, expatriate A was the first expatriate to Pennsylvania because of an attractive salary. The reason of returning is that expatiate A was annoyed about following managers received better compensation packages than him although they were almost doing the same works. The main problems of the human resource department of JKL are rewarding system and lack of correct performance appraisal system. Every employee believes, and most experts believe, that pay and rewards are an important part of an organisations human resource management (Harris, Brewster and Sparrow, 2003, p.91). In fact, the first expatriate to a subsidiary will face loads of difficulties in practical and then try to solve them as a pioneer (Business Wire, 1998). As a result, the first expatriate is deserved to have a better compensation package than followers. As the perspective of organisation, the first expatriate may important to human resource managers because this person can be regarded as a training model of human resource management (Arusha Times, 2009, p.16). On the other hand, because of lacking effective performance appraisal, expatriate A had a lower compensation package compared with following managers and that may be the reason of the compensation package of expatriate A was retain unvarying for a long time as well. Expatriates sometimes will feel unfair if performance evaluate system is not effective enough because insufficient performance appraisal system may make expatriates uncertain of their performance especially for those hard working expats (Gordon, 2010, p.56). The possible solution of dealing this problem is establishing an effective reward system by performance appraisal (Performance -related reward system). Performance-related pay (PRP) can change the payment from a rigid structure to a flexible way depended on performance (Harris, Brewster and Sparrow, 2003, p.94). By applying this system, the productivity of employees will be significantly increased and for expatriates, they will be motivated and more  willing to finish their assignments as well (Gielen, Kerkhofs and Van, 2010, p.299). Furthermore, accurate evaluation is also a factor which company need to take account because there is an essential link between motivation and performance appraisal (Carrell, Elbert and Hatfield, 2000, p.315). B (RETURNED FROM INDIA) The reason of expatriate B returning to UK is that his spouse and child had enough of India living and schooling as seemed to be suffering (Case Study). The main problem of the human resource department of JKL is expatriate selection especially in cross-cultural suitability and family. Cross-cultural suitability and family are two of the most crucial criteria of expatriate selection (Dowling, Festing and Engle, 2008, p.120). In culture aspect, Hofstedes national culture model demonstrated the main various between UK and India in power distance and individualism (Appendix A). According to appendix A, the power distance column in India is much higher than it in UK as well as individualism so that there maybe the reason of his spouse had enough of India. In addition, unlike Western Europe civilisation, there is a caste system in India which cause the high power distance and many females in India basically are not regarded as equal to males (Robert _et al_., 2000, pp.654-656). Moreover, individualism in India is much less important than UK so that residents in India intend to work, study and live collectively (South Asian Studies, 2011) that is totally different to UK. As a result, the wife and child keened on back to UK because of the cultural adjustment problem while her husband was still working only with British colleagues (Case Study). The solutions will be provided here are selecting an appropriate candidate as an expatriate and putting more emphasis on cross-cultural suitability and family requirement. Cotemporary, the family element is having more important weight in expatriate selection because of non-working factors and potential influence to working expatriates (Andreason and Aaron, 2008, pp. 386-387). C (RETURNED AFTER A-FIVE-YEAR-ASSIGNMENT AND WOULD BE SENT OUT IMMEDIATELY) The problem of JKL here is about repatriate management and in detail; it will be related to re-entry management. In general, after completing an international assignment, an expatriate will go back to the home country as called re-entry or repatriation (Harzing and Ruysseveldt, 2004, p.337). However, most repatriates will cope with culture shock after they back to the home country. Using an example of India and UK here, although many British work in India as expats for its booming economic and after their finishing assignments, back to UK, they therefore only find they cannot work under a UK context (The International Herald Tribune, 2009). That may be the reason that JKL sent employee C abroad again without hesitation in order to avoid coping with culture shocks (Case Study). It is obviously that JKL need to improve their repatriate management and there are many models here from other multinational companies. JKL could Offer repatriation training, pre-departure training, and re-entry orientation to employees and their families (Liu, 2005, p.129) and expats can increase the awareness of repatriation and decrease the uncertainty after back to the home country . Moreover, JKL could prepare a job vacancy in expatriate management division of human resource management because expatriates have various working experiences in other countries (Berman and Ursula, 2009, pp.80-81). D (NOW WORKING IN GREECE AS AN EXPATRIATE) The major issue of expatriate D in Greece now is adapting the local customs and culture in Greece although JKL had a prepared pre-departure training programme (Case Study). In Hofstedes national culture demonstration of UK and Greece (Appendix B), the uncertainty avoidance is extremely high and no long-term orientation in Greece. In the case of expatriate D, a problem of communication is occurred as well. In theoretical aspect, there four problems in cross-cultural oral communication: semantics, word connotations, tone differences and differences among perceptions (Robbins and Judge, 2009, pp.407-408) and English and Greek are classified to two different language system. As a result, it will take a longer training  programme to completely learn and understand a foreign language. Likewise the body language and gestures in England are slightly different to the world, for example, a V gesture means victory or peace in many countries but in England, if the palm and fingers face inward, it means up yours especially if executed with an upward jerk of the fingers (New York Times, 1996, p.E7). Consequently, post-departure training is a rational option for expatriate D to continually make adjustments into Greek culture. The reason is that post-departure training is suit for expatriates living in a country which has an entirely different culture and it can accelerate accustoming another culture (Managing Training and Development, 2005). E AND F (CONFUSED AFTER REPATRIATE) Expatriate E and F have similar problems after finishing their international assignments because JKL currently have no response about their repatriate (Case Study). The problem of JKL must be repatriate management. The possible solution will be provided here is putting emphasis on repatriate management. In fact, in last ten years, there is an increasing number of multinational corporations focus on repatriate management while in 1990s, only few companies would hold a re-entry discussion. According to a survey in 1997, only 27% firms supposed to hold a discussion about re-entry and it had been improved in 2000s. In 2004, there are 86% companies intended to discuss the re-entry issue (Dowling, Festing and Engle, 2008, p.199). JKL could offer repatriate supports to repatriates such as give interaction to human resource management to increase the sense of loyalty so that the company can avoid losing these experienced employees (Harzing and Ruysseveldt, 2004, pp. 343-344). G (THOUGHT GREEK DISCRIMINATE AGAINST FEMALE) From expatriate Gs case, it seems Greek dislike the idea of female even she is well qualified or experienced (Case Study). Thus, for JKL, it shall  investigate the culture and even the working environment in Greece. From Hofstedes national culture model, UK and Greece possess almost the same figure in masculinity and Greece actually has a lower masculinity figure than UK (Appendix B). However, the power distance in Greece is much higher than it in UK which means whatever a male or female, their ideas are hardly applied to supervisors as an employee. In Greek working condition, it is surprisingly to find much evidence of discrimination against female. According to an official report written by Greek Helsinki Monitor (GHM) and the World Organisation against Torture (OMCT) (2002, pp.13-21), there are approximately 4500 rapes in working communities every year and only 6% are reported to police. Furthermore, Sexual harassment in communities is common in Greece due to no specific legislation of sexual harassment. Those factors may be the reasons of Greek male employees discriminate against female in the working place. In JKLs view, it is a challenge to solve this problem as well, one of the effective ways is sending a male expatriate instead of female employee in Greece to prevent any hidden risks in Greece and make further investigation in Greek subsidiaries. ORGANISATION From the case study, JKL have a high expatriate failure rate (Exceed 46%) in subsidiaries except USA (Appendix F). JKL has paid a low attention on cross culture management because it applies a localised managerial system and most managers in the subsidiaries are from the host countries. In fact, many multicultural corporations which apply localised managerial system have the same issue in manage culture difference (National Centre for Vocational Education Research, 2006, p.1). According to Brunstein (1995, pp. 275-280), a localised managerial system will positively fit the local context and it is easier to bring profit like autonomy units in a shorter of time than centralised management system. However, the drawbacks are employees especially the expatriates from the parent company will probably face a huge  culture shock in the subsidiary if their cultures are totally different. As a result, JKL must release many improvements in human resource department especially in expatriate management field. If JKL continually applies a localised managerial system in acquired firms, it may only have problems on expatriates management. However, once the supervisors intended to transplant the whole management system into a country with entirely different national culture like flag-planting, it definitely will bring a serious impact to the target subsidiary and the worst consequence may like the failure of Japanisation entering UK in 1990s. CONCLUSION The main problem that JKL has is on its international human resource management as a part of managerial system. In the case study, seven expatriate had a range of typical expatriate problems comprising training, expatriate selection and repatriate management. Moreover, 43 per cent of expatriate left JKL after their repatriation and at least 46 per cent of expatriate cannot complete their tour in subsidiaries except USA. In short, those fundamental factors of expatriates problems are totally based on various national cultures that JKL need to take account in its cross culture management. PART TWO: APPRAISE THE DECENTRALISED MANAGERIAL SYSTEMS OF JKL APPLIED IN RUSSIAN AFFILIATE INTRODUCTION Like national cultures, many companies have developed their own organisational culture as well as managerial structure. Organisational structure is important to multinational corporations because it will definitely interact with different national cultures in host countries (Francesco and Gold, 2005, p.236). In the case study, JKL applies a  polycentric control system in Malaysia, India and Greece and decision making authority is awarded to subsidiaries in order to avoid drawbacks on the motivation and political problems in these countries (Stonehouse _et al_, 2004, pp.382-383). As a result, those subsidiaries make profit very shortly (Case Study). This essay will evaluate Jim Flinns proposal who intends to transplant a whole managerial system from JKL headquarter to its Russian affiliate. STRENGTHS AND WEAKNESS OF JKLS AND ZAGORSKIS STRUCTURES AND MANAGERIAL SYSTEMS At the headquarter in UK and its affiliate in USA, JKL uses a decentralised management structure and employees will be empowered to make decisions on their own works (Case Study). Currently, many European multinational companies applied decentralised managerial structure and developed an organisational culture called old boys network with high autonomy (Bartlett, Ghoshal and Birkinshaw 2003 pp.342-343). Decentralised structure is one of the most successful management systems in transnational corporations which has experienced a long time modification and has generated many derivative systems. Under this system, diverse standards are made to fit specific manufacturing cases and it will enhance developing new and innovative products (Johnson _et al_, 2008, p. 166). For JKL, it is a brilliant choice because innovation is actually a crucial factor to a pharmaceutical company. Yet, the weak point of this system is hard to implement global business strategies because those subsidiaries are working as autonomies while Zagorski used to apply a centralised structure which renowned for the efficiency of implements business strategies. Furthermore, JKL developed a monitoring system with performance appraisal in headquarter and USA which can significantly motivate employees in working place (Decenzo and Robbins, 1999, pp. 292-294). However, there are a few weaknesses of performance appraisal system. For example, a report from General Electric (GE) which applied performance appraisal system and it found that those employees who received a honest but negative feedback from supervisors would actually not motivated them but decrease the motivation in their work  (Oberg, 2000, p. 64). On the contrast, a centralised structure has a formal bureaucracy system with a tall hierarchy and fixed official duties (Francesco and Gold 2005, pp.240-241). This structure is therefore suit for small or middle-sized companies at the beginning stage for effective control power in strategy implementation (Jeong, 2001, p. 446). One the other hand, the Economist (2004, p.33) found that with the increasing size of firms, a centralised structure will constantly lose the efficiency of decision making process through the complicated bureaucracy system and the employees will get used to receive orders from supervisors instead of expressing their own idea. In addition, there is no performance related rewards in Zagorski because a tall hierarchy management system proposed to make a uniform management system by formalised, vertical and fair control so that regulations are designed to fit every employee as a same unit (Czinkota, Ronkainen and Moffett, 1999, p.712). NATIONAL CULTURE DIFFERENCES JKL used to transplant their management system to its subsidiary in USA and it successful worked. This is the main reason that Jim Flinn, the former manager in US affiliate wants to transplant the system to Russia again. Before making the final decision, it is necessary to analyse the reasons of this success in USA. As main economics in Europe and North America, there are many similarities in the national culture of UK and USA. According to Harris, Moran and Moran (2004, pp.297-298, pp. 437-440), free enterprise, culture affinity, English speaking, private, good manners, aggressive and self-realisation are the common key words of American and British. Moreover, in Hofstedes national culture model (Appendix C), the national culture of USA and UK are almost the same and in uncertainty avoidance column, USA is slightly higher than UK. However, Russia is totally a different country in East Europe. First, employees in Russia are regarded as a kind of cost rather than a resource (Organizational Dynamics, 1999, p.75). Second, beside the language usage, all management decisions are made by supervisors in business context.  Furthermore, Russian basically have a slow time sense and they intend to work collectively (Harris, Moran and Moran, 2004, pp.497-500). In Hofstedes national culture demonstration (Appendix D), Russia has a higher power distances, lower individualism, higher uncertainty avoidance and no long term orientation compared to UK and USA. From a report, Russian firms used to apply a reactor business strategy in order to meet immediate need instead of long term benefits but most of those companies are finally failed (Milles and Snow, 1978, p. 353). RELEVANT CASES After culture analysis, it is showed that there is a huge difference in national culture between Russia and UK. Hence, it is not sure that Jim Flinn will still succeed again in his transplanting programme. Look back at history, in 1990s, Japanisation once became a popular word in UK and Toyota established its manufacturing plant in Derby in 1992 because there was an existing skilled engineering workforce there (The Independent, 1992, p.23). During the early 1990s only about 55000 people were employed by Japanese companies in the UK (The Journal, 1999). Japanisation is a Japanese managerial system with Cost-centred Just in Time System, long term contracts, vertical integration to supplier and low labour turnover rate (Hasegawa, 2001, pp.165-166). However, once Japanese manager attempted to entirely implement this system into British subsidiaries, it was not worked effectively with British employees and many Japanese companies like Nissan finally failed in UK market because Japanese manufacturing method did not fit British economic and culture conditions with collective working method (Procter and Ackroyd, 1998, p. 241, pp.244-245). In Hofstedes national culture model (Appendix E), Japan is a collective, success oriented and long term oriented country with high uncertainty avoidance which is almost an opposite of UK. It is recommended to apply a centralised managerial structure in Russia because many most Russian companies applied a traditional production-oriented culture with strong factory patriotism just like a  typical Soviet traditions (Clarke, 2004, p. 418). In 2003, IKEA opened its first store in Russia and many Swedish worked in IKEA Russia as expatriates. After repatriation, their feedbacks are high power distance in the working place accompanied with rigid centralised management structures (Jonsson, 2008, p.34). Despite the nation culture of Russia possess a high power distance, there are some autonomous states in Russia which has rich unexplored natural resources such as Komi and Sakhalin actually have a more decentralised culture and many Dutch petroleum and pharmaceutical companies had established their affiliates with decentralised management structures in those regions (Condon, and Dauman, 1993, p.31). FORECAST According to the case study, Jim Flinn intends to use a top-down change approach to transplant the managerial structure which may be imposed in a coercive manner (Balogun and Hailey, 2004, p.27). Once Jim Flinn has completely applied the management system that used in the headquarter and USA, the employees in Russian subsidiaries have to cope with a huge culture difference from West Europe. Jim Flinn may draw attention on the success of Dutch pharmaceutical companies in Russia as mentioned before. Thus, in a short term, transition will be a main issue in Russian subsidiary and it probably will take a long time in this process. However, in a long term perspective, the management structure of JKLs headquarter may bring a range of benefits because a decentralised management system is exactly helpful in research and development department although the Russian employees are used to reluctant in changes (Case Study). CONCLUSION The main problem of JKLs Russian affiliate is culture adjustment if Jim Flinn transplants the whole management structure from JKL to Zagorski. In fact, national culture will strongly influence the organisational culture as well as managerial framework of a company. Changing management system in a  subsidiary is not a flag-planting work because of various national cultures involved. In the first part of essay, some expatriates actually have problems on their international assignments in India and Greece. Hence, it can be estimated that, after the transplantation, many local employees working in Russia subsidiaries may have the same problems. Furthermore, many previous cases above are provided which could be used as a reference to Jim Flinn as well. CONCLUSION AND RECOMMENDATIONS This essay examined the problems in managing expatriates in JKL and evaluated the proposal from Jim Flinn who will transplant a British managerial system to a Russian subsidiary. Through these analyses, it is concluded that national culture will influence both expatriates and organisational cultures. It is essential for multinational corporations to have a good command of human resource management because of the large proportion budget of expatriates and efficiency of implementing business strategies. Managerial structure, on the other hand, it cannot be easily changed and sometime it will bring a series negative consequences in real business context because national cultures are involved as well. JKL have to improve its human resource department especially repatriate division and training programme to offer better supports to expatriates and eventually, there is a suggestion to Jim Flinn which is making further investigations on previous cases and local subsidiaries REFERENCE: Andreason and Aaron, W. (2008), Expatriate Adjustment of Spouses and Expatriate Managers: An Integrative Research Review, _International Journal of Management_, 25(2), pp.386-387. 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Saturday, October 26, 2019

Holy War The Islamic And Christian Context Religion Essay

Holy War The Islamic And Christian Context Religion Essay For centuries Christians and Muslims have fiercely engaged in battles and wars because they believed they will be rewarded by God for waging war in his name. In recent times we have become very familiar with the Jihad; as the media has covered this topic extensively after the September 11 attack that took place in the United States. This act of terror made the Islamic community a focal point of the media, which educated the populace on the violence of Islam or as they choose to call it Holy War. The truth is that, Islam is not the only religion that has committed violence in the name of God. Christianity also has its history of violence and Holy Wars, they were called the Crusades. There were three main reasons given for the Crusades; Rescuing fellow Christians from Invasion and persecution, Conquering or retaking lands in the possession of other religions and fulfilling personal vows to go on a crusade (The Crusades 1). Today we refer to Holy wars as Killing in Gods name, but war an d religion have gone hand in hand for centuries. People go to battle after praying and making sacrifices to God, making them believe that God is on their side because they are fighting for his cause. An example is when Joshua destroyed the Anakites in the Bible. Involving God in such violent acts is not supposed to make a war holy. Fight in the cause of Allah those who fight you but do not transgress limitsAnd slay them wherever ye catch them. And turn them out from where they have turned you out; for persecution is worse than slaughter; but fight them not at the sacred Mosque unless they (first) fight you there; but if they fight you, slay them. Such is the reward of those who reject faith. But if they cease, Allah is oft-forgiving, most Merciful. And fight them on until there is no more persecution. And the religion becomes Allahs. But if they cease, let there be no hostility except to those who practice oppression (The Quran, Surah 2:190-193). The Quran is the holy book of Islam; the above quote is from the Quran it encourages the Holy war. Partly this explains the numerous battles the Muslims were involved in few centuries ago, fortunately in modern times the Jihad is no longer carried on a large scale as compared to the past but there are still some exceptional cases. The Hadith is another important book in Islam and it is second to the Quran. The Hadith contains the recorded sayings and deeds of the Prophet Muhammad and he encourages the Jihad, saying that anyone who dies fighting for Allah will be rewarded, by going to paradise. Many of these sayings have been interpreted in different ways and people have acted according to these interpretations which have lead to brutality and wars. Although in this modern age, with the help of globalization and westernization the frequency and scale of religious wars have declined over time. However, a small percentage of Muslims, the extremists and anti -western ones still dwell on the verses in the Quran that talk about war, conflict and violence. This is what has lead to terrorism and suicide bombings in recent times. In addition, the duty of all Muslims is to do the utmost against those who do not believe in Allah, this was meant for nearest enemies of Muslims but as more Foes arose with time, the statements supporting the Jihad were updated. (Holy War 123) The Muslims are acting according to what they read in their Holy books, most do not feel remorseful for whatever damage they have caused because they believe this are divine instructions of the holy book. Today we do not hesitate to link the word Jihad which means struggle in Arabic to Terrorism, especially after the September 11 attacks. Religious wars and violence happen in some other countries like Nigeria which is one of the most religious countries in the world. In Nigeria, Muslims and Christians clash frequently, fighting and rioting over one problem or the other, but yet the opposing religions know very little about each others believes. Religious wars in Nigeria are fueled by ignorance, tribalism, poverty, politics and struggle for pow er. Another country that has experienced religious war this modern time is India; with a high population of Hindu, a small number of Muslims and a few Christians. Approximately hundred Christians were killed in a recent religious battles and another ten thousand left without a roofs over their head, telling us that religious wars may have reduced but still occurs in some societies. Furthermore, there are two forms of Jihad the greater and lesser Jihad. The phrase internal Jihad or greater Jihad refers to the efforts of a believer to live their Muslim faith as well as possible (Internal Jihad1).This definition is thus because after a battle the prophet said this We are finished with the lesser jihad; now we are starting the greater jihad. He explained to his followers that fighting against an outer enemy is the lesser jihad and fighting against ones self is the greater jihad. (Holy war) This means that the lesser Jihad will refer to the struggle against Unbelievers. Muslims set a great effort to live the way Allah instructed them, the personal Jihad has to do with the teachings while the Jihad against unbelievers is the Practical. However, some scholars find the Quran teachings of morality and encouragement of violence very contradictory. Many historians believe that the true meaning of Lesser Jihad does not necessary encourage fighting and brutality but states that Muslim should take a stand for their religion only when Islam is threatened. The misinterpretation of the lesser jihad, as a cause or reason to fight and engage in violence and brutality does not make it holy. If Islam is not threatened and Muslims wage war against non-believers then this cannot be referred to as Lesser Jihad. Over the years various people have interpreted the Quran, their interpretations were influenced by the struggles that they were experiencing at that time. Factors such as oppression, depression, anger, suffering, hunger for power, hatred and other factors have influenced the interpreters perception of the scriptures. For instance, the Taliban strict and extreme version of Islam has even made other Muslim countries view the Ta liban with suspicion. Osama Bin Laden, the leader of the terrorist group Al Qaeda has quoted the Quran on several occasions to justify their violent actions on the west. Political leaders use religion to convince and justify their selfish desires. Using religion makes their argument convincing because they twist and interpreted the scriptures to serve the purpose and believers easily embrace them and believe it is just. Al Qaeda has used suicide bombing as tactics for attacks and the Quran forbids this. (burk /Norton) By large, Christianity is a religion that preaches peace but the record of killings and destruction in the past is contradictory to its teachings. In the past, wars were fought against those who opposed Christianity; the wars were fought primarily against Muslims. This is because the rise of lslam slowed down and threatened spread of Christianity. lslam under the rule of the Umayyad Caliphate spread from what is now Saudi Arabia in the Arabian Peninsula to Spain and parts of France. (The Origins of the Crusade 1) This made lslam a treat to Christianity and the Catholic Church, which was very powerful during the medieval times. The Church had enough political backing to crush anything or anyone that disobeys or treating the beliefs of the Church. Some have argued about the religious cause of the crusades and these are some of their arguments. Some argue that they were a necessary response by Christendom to the oppression of pilgrims in Muslim-controlled Jerusalem. Others claim that it was political imperialism masked by religious piety. Furthermore, others argue that it was a social release for a society that was becoming overburdened by landless nobles. (Crusades and religious violence 1) Whatever the reason, it does not change the fact that a lot of lives and property were lost in the process. The first Crusades were organized by Pope Urban II in 1095. His main aim was to take Jerusalem from the hands of those he believed were non believers. Pope Urban II helped lay the foundation for many years of bitter and violent fighting between Christianity and other religions. The Crusades were triggered by popes at that time like Pope Urban ll and Pope Eugene III who called for the second crusade (the crusades1). The crusades were also used as a form of regaining the lost lands of Christians and getting more power for the Church. The periods of the crusades were from 1905-1291 CE. In total, there were either eight or nine Crusades, depending on your view. Most historians consider the 9th Crusade to be part of the 8th. It was not only believers of other religions that suffered persecution, some Christians also suffered. Church theologians or leaders dealt with anybody who followed another religion or come up with rational thoughts that threatened Christian beliefs an example is the case of Galileo. Galileos teachings during the 17th century threatened the geocentric view of the universe. He said that the earth revolved around the sun. The church maintained that the earth was stationary and the sun and heavenly bodies revolved around it and this was an accepted fact. Thus were Galileos claims, labeled as the ranting of a heretic and he was confronted by the church leaders and told to recant his theory or face the consequences (which generally meant death). In addition, right after the civil war in the United States, the protestant-led white supremacist Ku Klux Klan members engaged in destruction of property, cross burning, beating, arson, murder rape and whipping against Jew, Catholics and African Americans and other social ethnic minorities. These are grave crimes exhibiting extreme violence and brutality. This was pure Christian radicalism. In addition The Arm of God (AOD) is an underground Christian terrorist organization active in the United States. This gr oup has been involved in anti-abortion violence such as murder, property crimes and kidnapping. All these organization believe they are fighting for the morals of their religion and in the name of God. Consequently, religious violence has lead to religious and ethnic profiling in society. The recent terrorist attacks have found to be rooted to religion and ethnicity thus causing countries to use profiling as a context for law enforcement and counter terrorism. Profiling can be defined as the use of racial, religious or ethnic stereotypes, rather than individual behavior, as a basis for making law enforcement and investigative decisions about who has been or may be involved in criminal activity. The global generalizations about a particular ethnic or religious groups propensity to commit a crime has made life difficult for people with certain ethnicity or religion. Society begins to look at such people as potential threats and this affects their daily lives at school work and social interaction. Finally, today religion is not really considered an act of violence, Christians especially Catholics are not proud of the crusades that happened in the past. This point in history, are now looked upon as a dark period In Christianity. A group of Western Christians recently formed a body, their aim is to repair the damage caused by the crusades by apologizing to the other religions that were affected during that time. But when have Christians demonstrated this love to Muslims or Jews? We have gone to them with swords and guns. We have gone to them with racism and hatred. We have gone to them with feelings of cultural superiority and economic domination. We have gone to them with colonialism and exploitation. We have even gone to them with the Gospel cloaked in arguments of superiority. Only a few have ever gone with the message of Calvary We must do more than carry the message, we must be the message Reconciliation Walk. This kind of movement helps to show that Christians are not will ing to carry out the crusade; no recent case has been heard. Todays Christians want to practice their religion without harming anybody. The same can be said for most Muslims, although some Muslims extremists are obsessed with fighting the west. I believe Muslims and Christians can live together if only they are more welcoming and try to understand each other. In addition, if they abide by the morals and holy teaching of their scriptures then there would be some level of peace and acceptance. Violence in the name of God does not make it holy nor justify it.

Friday, October 25, 2019

Jules Verne :: essays research papers

Jules Verne Going to moon, a balloon trip around the world, adventure under the sea, all this in the late 1800s? All this was possible in the writings of Jules Verne. Jules Verne was born in Nantes on February 8, 1828. He had a vivid imagination and as a child, he often sailed down the Loire River with his brother. He always wondered about air and undersea travel. In the 1800s, none of these advances were discovered. His father was a lawyer and wanted young Verne to be one, too. Jules was sent to Paris to study law and while he was there, he became interested in literature. He graduated with a degree in law in 1850. Jules began to write and give private law lessons in Paris. His father voiced some concern in pursuing literature as well as law. When Jules was in his young 20s, he wrote operettas librettos for about 2 years while continuing to practice law. He was appointed as the Secretary of the Theatre Lyrique in Paris. He made some letters to his mother commenting on his shabby clothes compared to the clothes poets there. He started to become a very busy people. Verne was married on January 10, 1857 to Honorine de Viane. He only had 1 child, a boy named Michel, who was born on August 3, 1861. Verne also had 2 stepdaughters, Valentine, and Suzanne. Michel grew up to be a very disobedient child. Verne tried many means of stopping this delinquency. He put Michel in jail in an attempt to stop the "madness". He was really unhappy over his son's behavior problem. Late 1879, Verne ended up throwing Michel out of the house. Michel ran off and married an actress. In 1887, he attended and recognized Michel's second marriage which helped in reviving the relationship between father and son. Jules Verne was an avid traveler and sailor. He visited many places with his brother, Paul. Paul helped Verne in many technical parts of his novel. In 1859, he and Paul made a summer trip to Scotland. Verne was very impressed by Scotland as a whole and it became the setting in one of Verne's novels. He also visited North America for a week. He visited New York, Buffalo, Niagara Falls, Toronto. He loved America and was very sad that he was never going to come again. Verne owned 3 boats, a sailboat, a sailing yacht, and a stem yacht. They were christened Saint-Michel 1, Saint-Michel 2, and Saint-Michel 3, respectively. He loved sailing and visited many place of Europe with his beloved boats.

Wednesday, October 23, 2019

Coke N Pepsi

CASE 1? 3 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007, the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly, PepsiCo’s Asia chief asserted that India is the beverage battle? eld for this decade and beyond. Even though the government had opened its doors wide to foreign companies, the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one.Both companies experienced a range of unexpected problems and dif? cult situations that led them to recognize that competing in India requires special knowledge, skills, and local expertise. In many ways, Coke and Pepsi managers had to learn the hard way that â€Å"what works here† does not always â€Å"work there. † â€Å"The environment in India is challenging, but we’re learning how to crack it, † says an industry leader. THE INDIAN SOFT DRINKS INDUSTRY In India, over 45 percent of the soft drinks industry in 1993 consisted of small manufacturers. Their combined business was worth $3. million dollars. Leading producers included Parle Agro (hereafter â€Å"Parle†), Pure Drinks, Modern Foods, and McDowells. They offered carbonated orange and lemon-lime beverage drinks. Coca-Cola Corporation (hereafter â€Å"Coca-Cola†) was only a distant memory to most Indians at that time. The company had been present in the Indian market from 1958 until its withdrawal in 1977 following a dispute with the government over its trade secrets. After decades in the market, Coca-Cola chose to leave India rather than cut its equity stake to 40 percent and hand over its secret formula for the syrup.Following Coca-Cola’s departure, Parle became the market leader and established thriving export franchise businesses in Dubai, Kuwait, Saudi Arabia, and Oman in the Gulf, along with Sri Lanka. It set up production in Nepal and Bangladesh and served distant markets in Tanzania, Britain, the Netherlands, and the United States. Parle invested heavily in image advertising at home, establishing the dominance of its ? agship brand, Thums Up. Thums Up is a brand associated with a â€Å"job well done† and personal success.These are persuasive messages for its target market of young people aged 15 to 24 years. Parle has been careful in the past not to call Thums Up a cola drink so it has avoided direct comparison with Coke and Pepsi, the world’s brand leaders. The soft drinks market in India is composed of six product segments: cola, â€Å"cloudy lemon,† orange, â€Å"soda† (carbonated water), mango, and â€Å"clear lemon,† in order of importance. Cloudy lemon and clear lemon together make up the lemon-lime segment. Prior to the arrival of foreign producers in India, the ? ht for local dominance was between Parle’s Thums Up and Pure Drinks’ Campa Cola. In 1988, the industry had experienced a dramatic shakeout following a government warning that BVO, an essential ingredient in locally produced soft drinks, was carcinogenic. Producers either cat2994X_case1_001-017. indd cat2994X_case1_001-017. indd 10 had to resort to using a costly imported substitute, estergum, or they had to ? nance their own R&D in order to ? nd a substitute ingredient. Many failed and quickly withdrew from the industry.Competing with the segment of carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-? avored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, t riggered by the rise in imported oil prices following the ? rst Gulf War (after Iraq’s invasion of Kuwait).Foreign exchange reserves fell as nonresident Indians (NRIs) cut back on repatriation of their savings, imports were tightly controlled across all sectors, and industrial production fell while in? ation was rising. A new government took of? ce in June 1991 and introduced measures to stabilize the economy in the short term, then launched a fundamental restructuring program to ensure medium-term growth. Results were dramatic. By 1994, in? ation was halved, exchange reserves were greatly increased, exports were growing, and foreign investors were looking at India, a leading Big Emerging Market, with new eyes.The turnaround could not be overstated; as one commentator said, â€Å"India has been in economic depression for so long that everything except the snake-charmers, cows and the Taj Mahal has faded from the memory of the world. † The Indian government was viewed a s unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. The â€Å"principle of indigenous availability† had speci? ed that if an item could be obtained anywhere else within the country, imports of similar items were forbidden.As a result, Indian consumers had little choice of products or brands and no guarantees of quality or reliability. Following liberalization of the Indian economy and the dismantling of complicated trade rules and regulations, foreign investment increased dramatically. Processed foods, software, engineering plastics, electronic equipment, power generation, and petroleum industries all bene? ted from the policy changes. PEPSICO AND COCA-COLA ENTER THE INDIAN MARKET Despite its huge population, India had not been considered by foreign beverage producers to be an important market.In addition to the deterrents imposed by the government through its austere tr ade policies, rules, and regulations, local demand for carbonated drinks in India was very low compared with countries at a similar stage of economic development. In 1989, the average Indian was buying only three bottles a year, compared with per-capita 8/27/10 1:58 PM Cases 1 An Overview consumption rates of 11 bottles a year in Bangladesh and 13 in Pakistan, India’s two neighbors. PepsiCo PepsiCo entered the Indian market in 1986 under the name â€Å"Pepsi Foods Ltd. n a joint venture with two local partners, Voltas and Punjab Agro. † As expected, very stringent conditions were imposed on the venture. Sales of soft drink concentrate to local bottlers could not exceed 25 percent of total sales for the new venture, and Pepsi Foods Ltd. was required to process and distribute local fruits and vegetables. The government also mandated that Pepsi Food’s products be promoted under the name â€Å"Lehar Pepsi† (â€Å"lehar† meaning â€Å"wave†). For eign collaboration rules in force at the time prohibited the use of foreign brand names on products intended for sale inside India.Although the requirements for Pepsi’s entry were considered stringent, the CEO of Pepsi-Cola International said at that time, â€Å"We’re willing to go so far with India because we want to make sure we get an early entry while the market is developing. † In keeping with local tastes, Pepsi Foods launched Lehar 7UP in the clear lemon category, along with Lehar Pepsi. Marketing and distribution were focused in the north and west around the major cities of Delhi and Mumbai (formally Bombay). An aggressive pricing policy on the one-liter bottles had a severe impact on the local producer, Pure Drinks.The market leader, Parle, preempted any further pricing moves by Pepsi Foods by introducing a new 250-ml bottle that sold for the same price as its 200-ml bottle. Pepsi Foods struggled to ? ght off local competition from Pure Drinks’ C ampa Cola, Duke’s lemonade, and various brands of Parle. The ? ght for dominance intensi? ed in 1993 with Pepsi Food’s launch of two new brands, Slice and Teem, along with the introduction of fountain sales. At this time, market shares in the cola segment were 60 percent for Parle (down from 70 percent), 26 percent for Pepsi Foods, and 10 percent for Pure Drinks. Coca-ColaIn May 1990, Coca-Cola attempted to reenter India by means of a proposed joint venture with a local bottling company owned by the giant Indian conglomerate, Godrej. The government turned down this application just as PepsiCo’s application was being approved. Undeterred, Coca-Cola made its return to India by joining forces with Britannia Industries India Ltd. , a local producer of snack foods. The new venture was called â€Å"Britco Foods. † Among local producers, it was believed at that time that CocaCola would not take market share away from local companies because the beverage market w as itself growing consistently from year to year.Yet this belief did not stop individual local producers from trying to align themselves with the market leader. Thus in July 1993, Parle offered to sell Coca-Cola its bottling plants in the four key cities of Delhi, Mumbai, Ahmedabad, and Surat. In addition, Parle offered to sell its leading brands Thums Up, Limca, Citra, Gold Spot, and Mazaa. It chose to retain ownership only of Frooti and a soda (carbonated water) called Bisleri. FAST FORWARD TO THE NEW MILLENNIUM Seasonal Sales Promotions—2006 Navratri Campaign In India the summer season for soft drink consumption lasts 70 to 75 days, from mid-April to June.During this time, over 50 percent of the year’s carbonated beverages are consumed across the country. The second-highest season for cat2994X_case1_001-017. indd cat2994X_case1_001-017. indd 11 consumption lasts only 20 to 25 days during the cultural festival of Navratri (â€Å"Nav† means nine and â€Å"ratr i† means night). This traditional Gujarati festival goes on for nine nights in the state of Gujarat, in the western part of India. Mumbai also has a signi? cant Gujarati population that is considered part of the target market for this campaign. As the Regional Marketing Manager for Coca-Cola India tated, â€Å"As part of the ‘think local—act local’ business plan, we have tried to involve the masses in Gujarat with ‘Thums Up Toofani Ramjhat,’ with 20,000 free passes issued, one per Thums Up bottle. [‘Toofan’ means a thunderstorm and ‘ramjhat’ means ‘let’s dance,’ so together these words convey the idea of a ‘fast dance. ’] There are a number of [retail] on-site activities too, such as the ‘buy one—get one free’ scheme and lucky draws where one can win a free trip to Goa. † (Goa is an independent Portuguesespeaking state on the west coast of India, famed for its beaches and tourist resorts. For its part, PepsiCo also participates in annual Navratri celebrations through massive sponsorships of â€Å"garba† competitions in selected venues in Gujarat. (â€Å"Garba† is the name of a dance, done by women during the Navratri festival. ) The Executive Vice President for PepsiCo India commented: â€Å"For the ? rst time, Pepsi has tied up with the Gujarati TV channel, Zee Alpha, to telecast ‘Navratri Utsav’ on all nine nights. [‘Utsav’ means festival. ] Then there is the mega offer for the people of Ahmedabad, Baroda, Surat, and Rajkot where every re? ll of a case of Pepsi 300-ml. ottles will fetch one kilo of Basmati rice free. † These four cities are located in the state of Gujarat. Basmati rice is considered a premium quality rice. After the initial purchase of a 300-ml bottle, consumers can get re? lls at reduced rates at select stores. The TV Campaign Both Pepsi-Cola and Coca-Cola engage in TV ca mpaigns employing local and regional festivals and sports events. A summer campaign featuring 7UP was launched by Pepsi with the objectives of growing the category and building brand awareness. The date was chosen to coincide with the India– Zimbabwe One-Day cricket series.The new campaign slogan was â€Å"Keep It Cool† to emphasize the product attribute of refreshment. The national campaign was to be reinforced with regionally adapted TV campaigns, outdoor activities, and retail promotions. A 200-ml bottle was introduced during this campaign in order to increase frequency of purchase and volume of consumption. Prior to the introduction of the 200-ml bottle, most soft drinks were sold in 250-ml, 300-ml, and 500-ml bottles. In addition to 7UP, Pepsi Foods also introduced Mirinda Lemon, Apple, and Orange in 200-ml bottles.In the past, celebrity actors Amitabh Bachchan and Govinda, who are famous male stars of the Indian movie industry, had endorsed Mirinda Lemon. This wo rld-famous industry is referred to as â€Å"Bollywood† (the Hollywood of India based in Bombay). Pepsi’s Sponsorship of Cricket and Football (Soccer) After India won an outstanding victory in the India–England NatWest One-Day cricket series ? nals, PepsiCo launched a new ad campaign featuring the batting sensation, Mohammad Kaif. PepsiCo’s line-up of other cricket celebrities includes Saurav Ganguly, Rahul Dravid, Harbhajan Singh, Zaheer Khan, V .S. Laxman, and Ajit Agarkar. All of these players were . V part of the Indian team for the World Cup Cricket Series. During the two months of the Series, a new product, Pepsi Blue, was 8/27/10 1:58 PM Part 6 Supplementary Material marketed nationwide. It was positioned as a â€Å"limited edition,† icy-blue cola sold in 300-ml, returnable glass bottles and 500-ml plastic bottles, priced at 8 rupees (Rs) and Rs 15, respectively. In addition, commemorative, nonreturnable 250-ml Pepsi bottles priced at Rs 12 w ere introduced. One rupee was equal to US 2. 54 cents in 2008. ) In addition to the sponsorship of cricket events, PepsiCo has also taken advantage of World Cup soccer fever in India by featuring football heroes such as Baichung Bhutia in Pepsi’s celebrity and music-related advertising communications. These ads featured football players pitted against sumo wrestlers. To consolidate its investment in its promotional campaigns, PepsiCo sponsored a music video with celebrity endorsers including the Bollywood stars, as well as several nationally known cricketers.The new music video aired on SET Max, a satellite channel broadcast mainly in the northern and western parts of India and popular among the 15–25 year age group. Coca-Cola’s Lifestyle Advertising While Pepsi’s promotional efforts focused on cricket, soccer, and other athletic events, Coca-Cola’s India strategy focused on relevant local idioms in an effort to build a â€Å"connection with the y outh market. † The urban youth target market, known as â€Å"India A,† includes 18–24 year olds in major metropolitan areas. Several ad campaigns were used to appeal to this market segment.One campaign was based on use of â€Å"gaana† music and ballet. (â€Å"Gaana† means to sing. ) The ? rst ad execution, called â€Å"Bombay Dreams,† featured A. R. Rahman, a famous music director. This approach was very successful among the target audience of young people, increasing sales by about 50 percent. It also won an Ef? Award from the Mumbai Advertising Club. A second execution of Coke’s southern strategy was â€Å"Chennai Dreams† (Chennai was formerly called Madras), a 60-second feature ? lm targeting consumers in Tamil Nadu, a region of southern India. The ? m featured Vijay, a youth icon who is famous as an actor in that region of south India. Another of the 60-second ? lms featured actor Vivek Oberoi with Aishwarya Rai. Both are fa mous as Bollywood movie stars. Aishwarya won the Miss World crown in 1994 and became an instant hit in Indian movies after deciding on an acting career. This ad showed Oberoi trying to hook up with Rai by deliberately leaving his mobile phone in the taxi that she hails, and then calling her. The ad message aimed to emphasize con? dence and optimism, as well as a theme of â€Å"seize the day. This campaign used print, outdoor, point-of-sale, restaurant and grocery chains, and local promotional events to tie into the 60-second ? lm. â€Å"While awareness of soft drinks is high, there is a need to build a deeper brand connect† in urban centers, according to the Director of Marketing for CocaCola India. â€Å"Vivek Oberoi—who’s an up and coming star today, and has a wholesome, energetic image—will help build a stronger bond with the youth, and make them feel that it is a brand that plays a role in their life, just as much as Levi’s or Ray-Ban. †In addition to promotions focused on urban youth, Coca-Cola India worked hard to build a brand preference among young people in rural target markets. The campaign slogan aimed at this market was â€Å"thanda matlab Coca-Cola† (or â€Å"cool means Coca-Cola† in Hindi). Coca-Cola India calls its rural youth target market â€Å"India B. † The prime objective in this market is to grow the generic soft drinks category and to develop brand preference for Coke. The â€Å"thanda† (â€Å"cold†) campaign successfully propelled Coke into the number three position in rural markets. cat2994X_case1_001-017. ndd cat2994X_case1_001-017. indd 12 Continuing to court the youth market, Coke has opened its ? rst retail outlet, Red Lounge. The Red Lounge is touted as a one-stopdestination where the youth can spend time and consume Coke products. The ? rst Red Lounge pilot outlet is in Pune, and based on the feedback, more outlets will be rolled out in other cities. The lounge sports red color, keeping with the theme of the Coke logo. It has a giant LCD television, video games, and Internet sur? ng facilities. The lounge offers the entire range of Coke products.The company is also using Internet to extend its reach into the public domain through the Web site www. myenjoyzone. com. The company has created a special online â€Å"Sprite-itude† zone that provides consumers opportunities for online gaming and expressing their creativity, keeping with the no-nonsense attitude of the drink. Coca-Cola’s speci? c marketing objectives are to grow the percapita consumption of soft drinks in the rural markets, capture a larger share in the urban market from competition, and increase the frequency of consumption.An â€Å"affordability plank,† along with introduction of a new 5-rupee bottle, was designed to help achieve all of these goals. The â€Å"Affordability Plank† The purpose of the â€Å"affordability plank† was to enha nce affordability of Coca-Cola’s products, bringing them within arm’s reach of consumers, and thereby promoting regular consumption. Given the very low percapita consumption of soft drinks in India, it was expected that price reductions would expand both the consumer base and the market for soft drinks. Coca-Cola India dramatically reduced prices of its soft drinks by 15 percent to 25 percent nationwide to encourage consumption.This move followed an earlier regional action in North India that reduced prices by 10–15 percent for its carbonated brands Coke, Thums Up, Limca, Sprite, and Fanta. In other regions such as Rajasthan, western and eastern Uttar Pradesh, and Tamil Nadu, prices were slashed to Rs 5 for 200-ml glass bottles and Rs 8 for 300-ml bottles, down from the existing Rs 7 and Rs 10 price points, respectively. Another initiative by Coca-Cola was the introduction of a new size, the â€Å"Mini,† expected to increase total volume of sales and acco unt for the major chunk of Coca-Cola’s carbonated soft drink sales.The price reduction and new production launch were announced together in a new television ad campaign for Fanta and Coke in Tamil. A 30-second Fanta spot featured the brand ambassador, actress Simran, well-known for her dance sequences in Hindi movies. The ad showed Simran stuck in a traf? c jam. Thirsty, she tosses a 5-rupee coin to a roadside stall and signals to the vendor that she wants a Fanta Mini by pointing to her orange dress. (Fanta is an orangeade drink. ) She gets her Fanta and sets off a chain reaction on the crowded street, with everyone from school children to a traditional â€Å"nani† mimicking her action. â€Å"Nani† is the Hindi word for grandmother. ) The director of marketing commented that the company wanted to make consumers â€Å"sit up and take notice. † A NEW PRODUCT CATEGORY Although carbonated drinks are the mainstay of both Coke’s and Pepsi’s produ ct line, the Indian market for carbonated drinks is now not growing. It grew at a compounded annual growth rate of only 1 percent between 1999 and 2006, from $1. 31 billion to $1. 32 billion. However, the overall market for beverages, which includes soft drinks, juices, and other drinks, grew 6 percent from $3. 15 billion to $3. 4 billion. To encourage growth in demand for bottled beverages in the Indian market, several producers, including Coke and Pepsi, have 8/27/10 1:58 PM Cases 1 An Overview launched their own brands in a new category, bottled water. This market was valued at 1,000 Crores. 1 Pepsi and Coke are responding to the declining popularity of soft drinks or carbonated drinks and the increased focus on all beverages that are non-carbonated. The ultimate goal is leadership in the packaged water market, which is growing more rapidly than any other category of bottled beverages.Pepsi is a signi? cant player in the packaged water market with its Aqua? na brand, which has a signi? cant share of the bottled water market and is among the top three retail water brands in the country. PepsiCo consistently has been working toward reducing its dependence on Pepsi Cola by bolstering its non-cola portfolio and other categories. This effort is aimed at making the company more broad-based in category growth so that no single product or category becomes the key determinant of the company’s market growth.The non-cola segment is said to have grown to contribute one-fourth of PepsiCo’s overall business in India during the past three to four years. Previously, the multinational derived a major chunk of its growth from Pepsi-Cola. Among other categories on which the company is focusing are fruit juices, juice-based drinks, and water. The estimated fruit juice market in India is approximately 350 Crores and growing month to month. One of the key factors that has triggered this trend is the emergence of the mass luxury segment and increasing consumer consc iousness about health and wellness. Our hugely successful international brand Gatorade has gained momentum in the country with consumers embracing a lifestyle that includes sports and exercise. The emergence of high-quality gymnasiums, ? tness and aerobic centres mirror the ? tness trend,† said a spokesperson. Coca-Cola introduced its Kinley brand of bottled water and in two years achieved a 28 percent market share. It initially produced bottled water in 15 plants and later expanded to another 15 plants. The Kinley brand of bottled water sells in various pack sizes: 500 ml, 1 liter, 1. 5 liter, 2 liter, 5 liter, 20 liter, and 25 liter.The smallest pack was priced at Rs 6 for 500 ml, while the 2-liter bottle was Rs 17. The current market leader, with 40 percent market share, is the Bisleri brand by Parle. Other competing brands in this segment include Bailley by Parle, Hello by Hello Mineral Waters Pvt. Ltd. , Pure Life by Nestle, and a new brand launched by Indian Railways, ca lled Rail Neer. CONTAMINATION ALLEGATIONS AND WATER USAGE Just as things began to look up for the American companies, an environmental organization claimed that soft drinks produced in India by Coca-Cola and Pepsi contained signi? cant levels of pesticide residue.Coke and Pepsi denied the charges and argued that extensive use of pesticides in agriculture had resulted in a minute degree of pesticide in sugar used in their drinks. The result of tests conducted by the Ministry of Health and Family Welfare showed that soft drinks produced by the two companies were safe to drink under local health standards. Protesters in India reacted to reports that Coca-Cola and Pepsi contained pesticide residues. Some states announced partial bans on Coke and Pepsi products. When those reports appeared on the front pages of newspapers in India, Coke and Pepsi executives were con? ent that they could handle the situation. But they stumbled. 1 One Crore cat2994X_case1_001-017. indd cat2994X_case1_001-0 17. indd 13 10,000,000 Rupees, and US$1 Rs48, so 1,000 Crore US$208,300. They underestimated how quickly events would spiral into a nationwide scandal, misjudged the speed with which local politicians would seize on an Indian environmental group’s report to attack their global brands, and did not respond swiftly to quell the anxieties of their customers. The companies formed committees in India and the United States, working in tandem on legal and public relations issues.They worked around the clock fashioning rebuttals. They commissioned their own laboratories to conduct tests and waited until the results came through before commenting in detail. Their approaches back? red. Their reluctance to give details fanned consumer suspicion. They became bogged down in the technicalities of the charges instead of focusing on winning back the support of their customers. At the start, both companies were unprepared when one state after another announced partial bans on Coke and Pepsi pr oducts; the drinks were prevented from being sold in government of? es, hospitals, and schools. Politicians exploited the populist potential. In hindsight, the Coke communications director said she could see how the environmental group had picked Coca-Cola as a way of attracting attention to the broader problem of pesticide contamination in Indian food products. â€Å"Fringe politicians will continue to be publicly hostile to big Western companies, regardless of how eager they are for their investment,† she said. Failing to anticipate the political potency of the incident, Coke and Pepsi initially hoped that the crisis would blow over and they adopted a policy of silence. Here people interpret silence as guilt,† said an Indian public relations expert. â€Å"You have to roll up your sleeves and get into a street ? ght. Coke and Pepsi didn’t understand that. † Coca-Cola eventually decided to go on the attack, though indirectly, giving detailed brie? ngs by e xecutives, who questioned the scienti? c credentials of their products’ accusers. They directed reporters to Internet blogs full of entries that were uniformly proCoke, and they handed out the cell phone number for the director of an organization called the Center for Sanity and Balance in Public Life.Emphasizing that he was not being paid by the industry, Kishore Asthana, from that center, said, â€Å"One can drink a can of Coke every day for two years before taking in as much pesticide as you get from two cups of tea. † The situation continued to spin out of control. Newspapers printed images of cans of the drinks with headlines like â€Å"toxic cocktail. † News channels broadcast images of protesters pouring Coke down the throats of donkeys. A vice president for CocaCola India said his â€Å"heart sank† when he ? rst heard the accusations because he knew that consumers would be easily confused. But even terminology like P. P. B. —parts per billi on—is dif? cult to comprehend,† he said. â€Å"This makes our job very challenging. † PepsiCo began a public relations offensive, placing large advertisements in daily newspapers saying, â€Å"Pepsi is one of the safest beverages you can drink today. † The company acknowledged that pesticides were present in the groundwater in India and found their way into food products in general. But, it said, â€Å"compared with the permitted levels in tea and other food products, pesticide levels in soft drinks are negligible. After all the bad press Coke got in India over the pesticide content in its soft drinks, an activist group in California launched a campaign directed at U. S. college campuses, accusing CocaCola of India of using precious groundwater, lacing its drinks with pesticides, and supplying farmers with toxic waste used for fertilizing their crops. According to one report, a plant that 8/27/10 1:58 PM Part 6 Supplementary Material produces 300,000 lite rs of soda drink a day uses 1. 5 million liters of water, enough to meet the requirements of 20,000 people.The issue revolved around a bottling plant in Plachimada, India. Although the state government granted Coke permission to build its plant in 1998, the company was obliged to get the locally elected village council’s go-ahead to exploit groundwater and other resources. The village council did not renew permission in 2002, claiming the bottling operation had depleted the farmers’ drinking water and irrigation supplies. Coke’s plant was closed until the corporation won a court ruling allowing them to reopen.The reopening of the plant in 2006 led students of a major Midwestern university to call for a ban on the sale of all Coca-Cola products on campus. According to one source, more than 20 campuses banned Coca-Cola products, and hundreds of people in the United States called on Coca-Cola to close its bottling plants because the plants drain water from communit ies throughout India. They contended that such irresponsible practices rob the poor of their fundamental right to drinking water, are a source of toxic waste, cause serious harm to the environment, and threaten people’s health.In an attempt to stem the controversy, Coca-Cola entered talks with the Midwestern university and agreed to cooperate with an independent research assessment of its work in India; the university selected the institute to conduct the research, and Coke ? nanced the study. As a result of the proposed research program, the university agreed to continue to allow Coke products to be sold on campus. In 2008 the study reported that none of the pesticides were found to be present in processed water used for beverage production and that the plants met governmental regulatory standards.However, the report voiced concerns about the company’s use of sparse water supplies. Coca-Cola was asked by the Delhi-based environmental research group to consider shuttin g down one of its bottling plants in India. Coke’s response was that â€Å"the easiest thing would be to shut down, but the solution is not to run away. If we shut down, the area is still going to have a water problem. We want to work with farming communities and industries to reduce the amount of water used. † The controversies highlight the challenges that multinational companies can face in their overseas operations.Despite the huge popularity of the drinks, the two companies are often held up as symbols of Western cultural imperialism. QUESTIONS 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What speci? c aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? 2. Timing of entry into the Indian market brought different esults for PepsiCo and Coca-Cola India. What bene? ts or disadvantages accrued as a result of earlier or later market entry? 3. The Indian market is enormous in terms of population and geography. How have the two companies responded to the cat2994X_case1_001-017. indd cat2994X_case1_001-017. indd 14 sheer scale of operations in India in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. â€Å"Global localization† (glocalization) is a policy that both companies have mplemented successfully. Give examples for each company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside? 6. Which of the two companies do you think has better longterm prospects for success in India? 7.What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? 8. Comment on the decision of both Pepsi and Coke to enter the bottled water market instead of continuing to focus on their core products—carbonated beverages and cola-based drinks in particular. 9. Most recently Coca-Cola has decided to enter the growing Indian market for energy drinks, forecasted to grow to $370 billion in 2013 from less than half that in 2003. The competition in this market is ? erce with established ? rms including Red Bull and Sobe.With its new brand Burn, Coke initially targeted alternative distribution channels such as pubs, bars, and gyms rather than large retail outlets such as supermarkets. Comment on this strategy. This case was prepared by Lyn S. Amine, Ph. D. , Professor of Marketing and International Business, Distinguished Fellow of the Academy of Marketing Science, President, Women of the Academy of In ternational Business, Saint Louis University, and Vikas Kumar, Assistant Professor, Strategic Management Institute, Bocconi University, Milan, Italy. Dr. Lyn S.Amine and Vikas Kumar prepared this case from public sources as a basis for classroom discussion only. It is not intended to illustrate either effective or ineffective handling of administrative problems. The case was revised in 2005 and 2008 with the authors’ permission. Sources: Lyn S. Amine and Deepa Raizada, â€Å"Market Entry into the Newly Opened Indian Market: Recent Experiences of US Companies in the Soft Drinks Industry,† in Developments in Marketing Science, XVIII, proceedings of the annual conference of the Academy of Marketing Science, Roger Gomes (ed. ) (Coral Gables, FL: AMS, 1995), pp. 87–92; Jeff Cioletti, â€Å"Indian Government Says Coke and Pepsi Safe,† Beverage World, September 15, 2003; â€Å"Indian Group Plans Coke, Pepsi Protests After Pesticide Claims,† AFP, December 15, 2004; â€Å"Fortune Sellers,† Foreign Policy, May/ June 2004; â€Å"International Pressure Grows to Permanently Close Coke Bottling Plant in Plachimada,† PR Newswire, June 15, 2005; â€Å"Indian Village Refuses Coca-Cola License to Exploit Ground Water,† AFP, June 14, 2005; â€Å"Why Everyone Loves to Hate Coke,† Economist Times, June 16, 2005; â€Å"PepsiCo India To Focus on Non-Cola Segment,† Knight Ridder Tribune Business News, September 22, 2006; â€Å"For 2 Giants of Soft Drinks, A Crisis in a Crucial Market,† The New York Times, August 23, 2006; â€Å"Coke and Pepsi Try to Reassure India That Drinks Are Safe,† The New York Times, August 2006; â€Å"Catalyst: The Fizz in Water† Financial Times Limited, October 11, 2007; â€Å"Marketing: Coca-Cola Foraying Into Retail Lounge Format,† Business Line, â€Å"April 7, 2007; â€Å"India Ops Now in Control, Says Coke Boss,† The Times of India, October 3, 2007; à ¢â‚¬Å"Pepsi: Repairing a Poisoned Reputation in India; How the Soda Giant Fought Charges of Tainted Products in a Country Fixated on its Polluted Water,† Business Week, June 11, 2007, p. 48; â€Å"Coca-Cola Asked to Shut Indian Plant to Save Water,† International Herald Tribune, January 15, 2008; â€Å"Coca Cola: A Second Shot at Energy Drinks,† DataMonitor, January 2010. 8/27/10 1:58 PM

Tuesday, October 22, 2019

Step-by-Step Guide to Writing a Powerful Economics Term Paper

Step-by-Step Guide to Writing a Powerful Economics Term Paper Term papers are usually written at the end of the semester to estimate students’ knowledge of the covered course. It is a type of academic writing where you have to produce a scientific report or disclose a certain topic. As for the term papers in the economics field, in addition to the tasks that are mentioned in the previous sentences, you also must demonstrate that you can: answer a question applying an economic logic; analyze the literature critically; distinguish empirical problems. You should appear as a student profound in economics who can make a statement, prove it, cite sources, etc. In this step-by-step economics term paper writing guide, we will show you how to hone the ability to complete those tasks and provide an A-grade economics term paper on time. 5 Types of Economics Term Papers You Can Choose from Before sitting down to actual writing, it is crucial to know that there are 5 different types of economics term papers. They all have their own specific features and forms that you need to take into account before choosing the topic, making an outline and drafting. So, let’s have a look at each type in detail to determine what exactly you have to consider most. Theoretical term papers. They can be characterized by the use of mathematical models and graphs. Make sure your level allows you to take up the task because this kind of writing requires advanced knowledge in mathematics. Empirical term papers. Here you make a hypothesis and try to prove or contradict it with the help of available data. For this task, you are required to know some econometrics and statistics. Literature survey. If you choose this type for your term paper writing, prepare to spend a great deal of time reading. You’ll basically gather a set of books, articles, journals and other works relevant to the selected topic and highlight the main ideas as well as attempt to track the connection between the works. Case note. A term paper of this kind investigates a legal case using economics to analyze the outcome. In your writing, you first dwell upon the specifics of the case and, then, make use of the economic analysis to assess the decision of the court. Issue paper. There is usually a policy question that you have to analyze using economic methods of research. It is essential to find out what kind of economics term paper you need to write or whether you have a chance to choose by yourself. You can resolve this issue only with your professor/academic supervisor, and we don’t recommend you starting any work without consulting them. How to Decide on a Favorable Topic for Your Academic Term Paper: Hot Tips from Our Writers If you haven’t been assigned with a topic for your economics term paper, it means that you will have to spend a great deal of time additionally to pick something beneficial. Of course, it’s not very good in terms of extra hours necessary to come up with ideas. However, if you look at it from another angle, you’ll understand that it will bring you more advantages in the long run. It will be your own choice, thus you will be more motivated to succeed. Determine Your Type of Term Paper As we’ve mentioned before, it’s essential to know what kind of economics term paper you need to write because something like case note will require a legal topic while literature review will require plenty of works to be researched. Involve Your Curiosity You should be interested in the issue you’re going to explore so that your long evenings wouldn’t turn into a torture. Be sure you are curious about the topic you present to your professor for approval. Consult Your Supervisor You should definitely involve a professor, lecturer or your advisor because they have much more competence in the issue. They will be able to tell whether the topic is outdated or modern, too narrow or too broad, etc. They might also hint you where to look for necessary materials or float several good ideas as well. Use Your Department Database Go to the Economics Department in your college and flick through the term papers that have been written before you by other students. Also check out the works created by the faculty members – if you choose something relevant, you will be praised for pursuing the same topic as, say, the professor from your department. Check the Availability of Information Before making your topic final, surf through the Internet and estimate how much material is available online or in libraries. If it appears that there is really little information, we wouldn’t advise you to decide on this particular issue because you can’t predict whether you’ll manage to produce enough of your own statements and arguments to fill in the term paper and satisfy the requirements of your supervisor. Rely on these principles while making your choice. And we, in the meanwhile, will provide you with a list of 10 sample economics topics for a term paper. They may stimulate your idea generation and help to come up with a perfect title. The Effects of Legal Gambling on the Economy of the State Do We Really Need the Wall? The Consequences of Illegal Immigration for the US Economy Death Penalty vs Life Imprisonment in Terms of Cost The Volumes of Outsourcing Work from the USA to India, Pakistan and Philippines in 2015-2016 The Impact of Air Berlin Bankruptcy on Other Big Airlines How Obesity Rates Are Connected with the Global Economy How China’s Economic Decisions Influence the World Economy The Economics of Olympic Games: Profit Expenses The Economic Advantages of the Climate Change The Prospects of Alternative Energy Sources and Their Impact on the Role of the Middle East Use these samples ideas to get inspired and productive. The Most Essential Parts of the Economics Term Paper Structure There are 4 main sections that each economics term paper should have. They are introduction, main body, conclusion and the references list. Basically, this is a skeleton of a simple academic essay, but the difference lies in the size and content that you put into each section. Here are the specifics of each part that are peculiar to economics term paper writing. Introduction Unlike the usual essay where you need a hook to engage the reader, here you need to start your introduction with stating your topic and research question. Afterwards, you should explain the rationale behind your topic choice and provide solid reasons that prove its importance. The introduction must also include a brief overview of the paper structure (the line of your research – chapters and what’s in them). Main Body The main part of your economics research paper should be organized in the following way and include 3 main sections: Theoretical base: a brief account of literature, main scientists who explored and continue to research your topic. In this section you should present different approaches and opinions of other scholars, and specify the gaps present in their theories that you wish to study. Practical section: you apply your economics skills in practice. You must prove your thesis statement using the knowledge and different methods that you have learned during the course. Findings analysis: this is the part where you interpret the results of your research and consider their value for the field of studies. The findings can be presented as graphs, charts, tables or simple descriptions. Conclusion In the conclusion you may want to mention again your research question and aims. Then, you need to contemplate over your findings, and, most importantly, highlight your own contribution so that it wouldn’t be lost among the research results done by other scholars. References This is a crucial part where you prove that you haven’t plagiarized anything, but have given credit for all the statements appropriated into your paper, but originally created by someone else. Format your references list in accordance with the citation style you need to use and double check the punctuation. Students get caught on this one too often, so don’t ignore these small details. Persuasive Reasons to Create an Outline before the Actual Writing Planning is your formula for success in academic writing. Why? Because by creating a strategy you take into account all the requirements put by the professor and assignment itself, and, thus, make sure that you will meet them all. If this statement is not convincing enough for you, here are the reasons to outline the paper that will eventually persuade you. No writer’s block lame excuses: you will know what to write at all times, so there won’t be such thing as a blank mind that you refer to when you wish to procrastinate. Clear organization of chaotic ideas: while reading and getting to know more about your topic, you come up with dozens of ideas. And if you don’t organize them into a clear outline, but just spill them out on the paper, the outcome will not be satisfying. Correct sequence of ideas: you won’t jump from one point to another without connecting them together because you will have a clear plan of what comes first and what comes next. Full control of the process: you can see how much you have completed and how many chapters you have left. This way, you’ll be able to evaluate your time and necessary efforts adequately. Anchor that helps to stay on the right track: you won’t go exploring ideas unrelated to your research because your plan doesn’t presuppose that. Now let’s examine different outlining techniques that might become handy in the process of writing. Traditional Outline You follow the structure of an economics term paper by considering how many chapters there will be and drafting the titles for them. Each point should be accompanied with 3-4 short sentences to explain which content exactly must be included into this or that part. Extended Outline The first steps of this outlining technique are the same as in the previous type. But when you get to describing the content for every section, you don’t just include several sentences. You spell out each argument, source that must support it and your own thoughts on it. This method is the most suitable one for long academic pieces like an economics term paper. But that doesn’t mean that you should definitely opt for it. There are other ways as well. Mind Mapping Draw a circle in the middle of the sheet and write down your main topic/question. Then sketch other circles around the main one and fill them in with related issues or researches. Now the main thing is that each of those circles will lead you to other relevant ideas that you can use to build up your economics research paper. There are also online or desktop applications/tools that might make the process more interactive and exciting. Try them out as well. Notecard Method Find a suitable wall in your room and buy a pack of sticky notes. Write your chapter names and different points on separate cards and place them on the wall in the necessary order. The most significant benefits of this technique are that you can rearrange the structure of your paper without erasing, deleting and writing new lines. You just change the places of cards. And if you come up with new valuable ideas, you can easily add a new card with notes just where it belongs. See? Easy-peasy. We hope that this information concerning the types of economics research papers, structure, outlining techniques and tips on how to select the topic will make your writing process easier. In fact, we are 100% sure that it will because you have all the important economics term paper writing tips stuffed in one place, so you don’t need to ramble through books and websites to find the relevant data. So, get into the proper researching mood and away to the writing adventures!